Navigating the January 2025 TCPA Updates
For Internal Use Only: Navigating the January 2025 TCPA Updates
⚠️ For Internal Use Only – Do Not Share Externally
Overview
This article outlines the key changes introduced in the January 2025 TCPA updates and provides resources to ensure compliance. These updates require obtaining one-to-one consent for telecommunication, closing the lead generator loophole, and emphasize best practices for gaining, tracking, and renewing consent.
Key Highlights
•One-to-One Consent: Effective January 27, 2025, express consent must be individually obtained for each seller.
•Sierra Interactive Enhancements:
•Proof of express consent with detailed records.
•Automated opt-out features for seamless compliance.
•Best Practices:
•Reconfirm consent using templated messages, Action Plans, and Auto-Responders.
•Refresh databases with explicit opt-ins.
Best Practices for Affirmative Consent
1.Use templated messages to reconfirm leads’ contact details and consent.
Example:
“Thank you, {Lead_Name}, for visiting my site. I want to confirm that {Lead_Email_Address} and {Lead_Phone_Number} are correct for sending updates.”
2.Leverage Action Plans, Contact Templates, and Auto-Responders to automate and streamline the consent confirmation process.
3.Ensure opt-out language is included in all communications.
Partner Communications
•Obtain explicit consent for any shared leads.
•Use tailored messaging to ensure transparency with co-marketing efforts.
Resources and Links
For additional guidance and tools, review the following resources:
•Best Practices Guide - Navigating the January 2025 TCPA Updates
•Training Deck: January 2025 TCPA Compliance
Next Steps
•Ensure all team members join the #gtm-tcpa for regular updates.
•Pin and bookmark the GTM document for quick reference.
⚠️ For Internal Use Only – Do Not Share Externally